C-08 / Brand & commerce
Paulaner Sports Bar
Repositioned and operated a sports bar around FC Bayern fan-club partnerships, making it the official match-viewing venue for two regional supporters' clubs and the city's default destination for every major football tournament.
PROJECT / OVERVIEW
Project overview
Delivery & outcomes
Repositioned and operated a sports bar around FC Bayern fan-club partnerships, making it the official match-viewing venue for two regional supporters' clubs and the city's default destination for every major football tournament.
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